Packaging is and always has been a key opportunity for brands to put across a strong message about their product and a chance to stand out from the competition. This fact has become even more significant with the growth of e-commerce and online shopping. Brands now have even more of a chance to reach their customers and carve out their own personality and niche.
This also means that there are more opportunities to slip up and potentially damage the brand. In the following article, we’ll look into some of the biggest mistakes that brands definitely don’t want to be making.
Click here to read more from Charles Haverfield from US Packaging & Wrapping LLC.
Also...Click here to read an article by Lucy Whitehouse. CosmeticsDesign Europe shines a spotlight on the steps being made to reduce plastic packaging and plastic waste in the Editor’s Spotlight.