INDUSTRY NEWS: Deciem Clears Up Clean Beauty: 'Everything is Chemicals'

 

    Michele Behrens of Cosmetics and Toiletries

Beauty manufacturer Deciem, with brands such as NIOD, Hylamide and The Ordinary, aims to bring forth better transparency and insight to consumers as its products are being developed. Its latest campaign prominently declares, 'Everything is Chemicals,' and explains in detail how even the most natural compound is technically a ‘chemical.’

Click here to read more and to watch a video from Deciem.