INDUSTRY NEWS: GEN X - The generation of VHS, the Rubik’s Cube and MTV deserve the industry’s attention.


Aged 38 to 53, Gen X is more commonly known as the “sandwich generation,” having to support individuals from either side of their generation (parents and kids). So, while the women of Gen X have a healthy disposable income, they often put others first and are left feeling overlooked. But they are a force to be reckoned with.

Click here to read more of Saisangeeth Daswani's article in GCI Magazine.