‘Free from’ guidance should create level playing field in the EU
EU ‘free from’ guidance helps clarify the legal framework behind cosmetic claims and should create a fairer European beauty and personal care market, says the director-general of Cosmetics Europe.
This July, a guidance document came into force for making cosmetic claims – the Technical Document on Cosmetic Claims from the Sub-Working Group on Claims, part of the European Commission’s advisory group the Working Group on Cosmetic Products. The guidance was compiled in response to concerns around cosmetic product claim substantiation, particularly around ‘free from’ which was now specifically addressed in Annex III.
John Chave, director-general of Cosmetics Europe, the European trade association for cosmetics and personal care industry, said the industry was “broadly supportive” of the guidance.
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